TARGETED INNOVATION: UNITED COUNTRY’S NEXT-GEN MARKETING REVOLUTION
By United Country Auction ServicesJune 03, 2025

The innovations that helped redefine how rural and lifestyle properties are bought and sold
TARGETED INNOVATION: UNITED COUNTRY’S NEXT-GEN MARKETING REVOLUTION
As we
celebrate 100 years of United Country Real Estate, we’re honoring the
innovations that helped redefine how rural and lifestyle properties are bought
and sold.
With the
continued advancement of technology, United Country introduced a new generation
of websites that transformed the way listings were marketed. These cutting-edge
tools empowered affiliates to better showcase properties and collect valuable
insights into buyer interests—allowing for smarter, more strategic marketing.
Then in
2015, United Country took a bold leap forward by dramatically expanding its
targeted marketing program. This innovative platform now supports
comprehensive, property-specific marketing for over 40 distinct property
types—from farms and ranches to waterfront homes, hunting land, and everything
in between.
By
connecting sellers with the right buyers more efficiently than ever, this
program has become a cornerstone of United Country’s commitment to innovation,
service, and results.
Join us in
celebrating 100 years of forward-thinking success. Learn more about our story
at UnitedCountry.com.